BunaTetu" or "Drink Coffee". It is more than an invitation to taste; it's a beckoning towards camaraderie, towards shared stories, towards life itself.
Much like the powerful resonance of this phrase, the brand identity of BunaTetu was designed to capture the deep cultural significance and communal spirit of Ethiopian coffee. BunaTetu is not merely a brand; it's a bridge between centuries-old tradition and modern coffee culture, reaching out to both coffee aficionados and curious newcomers alike.
Every note of BunaTetu's brand voice sings of Ethiopia's vibrant heritage. It's a voice that is as rich and distinctive as the coffee beans it represents.
The brand's visual identity, including its logo, carries the same intricate dance between tradition and modernity. The logo presents a stylized, modern interpretation of the traditional Ethiopian coffee ceremony elements. It's a striking symbol, charming and unique, that manages to encapsulate the energy and spirit of BunaTetu in a glance.
The brand name, the tone of voice, the logo – each element of BunaTetu's identity is a tribute to Ethiopia's rich coffee culture and a reflection of its role in bringing people together. It's a symbol of tradition and innovation coming together in a cup of coffee, a nod to the past, and a toast to the future.